Data Interpretation to Tell a Story
Drive action from deep dive analysis derived from a custom implementation tailored to your specific needs, advanced tracking such as SAINT classifications, custom events, segments, etc. We’ll help you find the insights you need to grow your business.
Understand visitor’s behavior in your web store. Did they see the product page? Did they compare it with other products? Identfy the level of purchase intent and take further actions such as sending an email to remarket. Use known customer personas to cross and upsell, calculate future inventory, etc.
Social Media Measurement
Increase your knowledge about how social platforms -Linkedin, Facebook, Twitter, Google +, etc- are performing to answer questions such as “Which social media platform is bringing buying visitors of product A? How about product B? Who is an influencer that is driving qualified traffic?”
Creative Content Performance Analysis
Optimize your website content over time, to attract the audience you want. Also, answer questions such as “Which topic is attracting the best audience? Which author? Are visitors watching the video until the end are exposed to our offer or do they bail before that? Should we make a shorter version or the video or show the offer at the beginning?, Are they seeing it but we need to rephrase or tweak our unique value proposition?”
External and Internal Campaign Performance
What types of campaigns are working? i.e. 10% OFF vs Free Shipping? Which campaign owner is doing better? Are the internal campaigns in the sidebars of the website producing conversion or should we allow our affiliates to place their ads? Are we successful taking visitors from landing page A (good to bring traffic) to product category B (most profitable similar products) using internal campaigns?.
Conversion Funnel Reports
“In which step of the path to conversion are visitors bailing?” or “It is clear that we are losing leads by requiring
Reports and Dashboards
Automated delivery of reports and dashboards customized for specific audiences.
Voice of Customer (VOC) & Psychographics
Obtain information provided by the visitor through surveys and third party data.
Marketing Channel Analysis
Which channel (SEO, email, social, PPC, etc) is bringing qualified traffic? Which is best for each stage of the conversion funnel?