Custom Design Tagging That Fit Your Specific Needs
Businesses share the same wants -success- but they rarely have the same needs; when it comes to successful web analytics its all about context
Out Of The Box analytics are OK, but to truly benefit and start finding awesome insights that translate into sales, savings and improving the relationship with your clients a custom tailored implementation is necessary. We will get you there.
Your Web Analytics Reports Are Only As Good As The Quality of Its Implementation
You know when you have a proper implementation when you are sort of addicted to winning, and damage controlling your loses by adopting fast iteration and testing a culture based on those learnings, the fail being identified and remedied so fast that will not hurt, just like falling to the ground in a soccer game, it may happen a thousand times but is considered part of the game and not a deterrant to be a world champion.
Process to Implement An Award Winning Web Analytics Strategy
Gathering Of Business Info To Design A Measurement Plan
Understanding and prioritizing business requirements, online marketing strategy, business model, website architecture, seasonality and other functional requirements.
Creation Of Document (SDR) That Lists All Variables -Sprops, Evars, Events- Needed To Deliver Meaningful Reports
Create a list of variables and how they will address each business need. The list (SDR) is a roadmap to guide the implementation project, it lists industry and business agnostic variables such as “Page Name” and “Search Term” and also industry or business specific variables to fit your needs including Key Performance Indicators, sProps, eVars, custom events, calculated metrics, SAINT classifications, etc;
Tagging of Web Analytics Code, Data Layer and Tag Managers, On-Page Custom Events, Custom Links, etc
We place the right amount of code to keep reporting robust, designed to keep iteration fast (not depending on IT to do our work at the needed speed) and also make sure it is as lean as it can be, we are obsessed about optimization and innovation, we know there is a lot to win when doing it right.
Ongoing Web Analytics Implementation Services
A web analytics implementation is not a document you draft, implement and forget for the next 5 years, instead it is a guiding document, a roadmap to account for and track all the changes that are (or should be) continuously happening in your website or app such as:
- A / B testing
- New marketing campaigns (PPC, Banner, Email Marketing)
- Site changes
- Landing pages
- Layout and buttons testing
If you are not having considerable activity in the points above that forces you to modify your web analytics implementation, you are doing it wrong and missing out, that is in itself an indicator of opportunity
One size fits all web analytcs is really the “nice to know” analytics, true results require well defined custom answers to smart questions
