Freelance Web Analyist for Hire
We know getting into a web analytics contract is a serious decision, especially when you do not fully understand a technology and/or the service provider. To add complexity the expectations as the digital ecosystem are not constant -products, technologies and processes come and go- and requires a leap of trust in order to land such ambitious yet ambigous goals, those who dare can dream with the uncertainty of wining or losing, those who don’t can sleep tight that their money is safe in the bank account earning 1% APR, if you can call that “earning.”
That is really no-one’s fault but an inherent characteristic of innovation and getting out of your comfort zone. Actually such chaos when mastered becomes a barrier that keeps the competition from getting close to you, I noticed that on well to do people, they seek complexity, tackle it and then let it work on their side.